State electricity profile · EIA monthly through May 2026

Wisconsin Electricity

As of May 2026, residential electricity in Wisconsin costs 19.74¢ per kWh (+4.2% vs May 2025). EIA publishes these figures monthly and this page follows them. Wisconsin's 2025 annual residential electricity rate is 18.16¢/kWh, 5% above the US average. Both figures point the same way: an above-average rate and only 13% of generation from renewables. The fuel-by-fuel and sector detail is below.

19.74¢
May 2026 rate
+4.2%
year over year
18.16¢/kWh
Residential rate
+5.0%
vs US average
13%
Renewable
2.9M
Customers

18.16¢/kWh residential, 13.06¢/kWh commercial

In the U.S. Energy Information Administration's 2025 annual-frequency retail-sales series, Wisconsin's residential average revenue per kWh is 18.16¢/kWh, with a commercial average of 13.06¢/kWh and an industrial average of 8.92¢/kWh; a separate EIA generation series for 2025 reports 13% of the state's generation from renewables.

  • 5% above the US average vs national residential average
  • 13% renewable generation

The verdict · 2025

Wisconsin's residential electricity runs 18.16¢/kWh - 5% above the 17.30¢/kWh national average, pricier than 70% of other states, with 13% of its power from renewables.

This is EIA state average revenue per kWh across 2.9M reported residential customers, a benchmark for comparing states, not the tariff on any single bill. Source: EIA retail-sales API, annual frequency.

Annual rate change

What changed in the 2025 annual EIA period

2024 → 2025
  • Wisconsin's residential average rose from 17.18¢/kWh to 18.16¢/kWh between the 2024 and 2025 annual-frequency EIA retail-sales periods, a change of +5.7%.
  • Wisconsin's industrial average rose from 8.54¢/kWh to 8.92¢/kWh between the 2024 and 2025 annual-frequency EIA retail-sales periods, a change of +4.4%.
  • Wisconsin's commercial average rose from 12.63¢/kWh to 13.06¢/kWh between the 2024 and 2025 annual-frequency EIA retail-sales periods, a change of +3.4%.

Where Wisconsin's residential rate sits nationally

2025 average revenue per kWh across every reporting state

18.16¢/kWh 30th affordability percentile More affordable than 30% of 50 other states

Wisconsin

all reporting states, equal-width bands

Each bar spans 5¢/kWh. Taller bars contain more states; the dashed marker locates this state. Hover, focus or tap a bar for its exact count and share.

Source U.S. Energy Information Administration, retail-sales API · 2025 annual frequency

How Wisconsin compares

Residential
Wisconsin 18.16¢
US average 17.30¢
+5% vs benchmark
Commercial
Wisconsin 13.06¢
US average 13.41¢
-3% vs benchmark
Industrial
Wisconsin 8.92¢
US average 8.62¢
+3% vs benchmark

Average revenue per kWh, EIA retail-sales API. Pick a benchmark above to compare Wisconsin against the US average or a peer state.

What Wisconsin's Electricity Data Tells Us

Residential customers in Wisconsin pay 18.16¢/kWh in 2025, across 2.9M metered households, placing the state 5% above the national residential average of 17.30¢/kWh. Commercial rates sit at 13.06¢/kWh while industrial buyers pay 8.92¢/kWh. These sector averages describe recorded revenue per kWh; this dataset alone does not establish why they differ. Annual residential sales total 22.9M MWh on roughly $4.2B in utility revenue. Sales and revenue are reported retail-series measures and should not be treated as a local load forecast.

Wisconsin's industrial rate ranks 20 of 51 while its residential rate ranks 16, so the gap between what a factory and a household pay is narrower here than in most states. No single fuel reaches half of Wisconsin's in-state generation. Natural gas leads at 36.0%, with coal at 35.4% close enough behind that the mix reads as a balance rather than a clear lead. It is the leading fuel in 26 states. Renewable fuels (solar, wind, hydro, geothermal and biomass) account for 13.1% of Wisconsin's electricity output. These shares describe in-state generation, not a utility-specific customer bill.

Looking back across EIA records, residential prices in Wisconsin moved from 14.07¢/kWh in 2016 to 18.16¢/kWh in 2025, a 29.1% shift over that window. States charging a similar rate include Illinois, Delaware, Pennsylvania, a useful peer set for a sanity check. Because gas sets the price of the marginal megawatt-hour on a grid built around it, Wisconsin's residential rate tracks the fuel market with a lag: a gas-price winter shows up on bills months later, and a cheap gas year works its way through the same way. Above-average does not mean uniformly expensive. The figure blends every utility in Wisconsin, and in a state priced at this level the difference between its cheapest and dearest service territories usually matters more to a given bill than the state's rank does.

+5.0%

Near the US average vs the US residential average

30%

of states have higher rates — Above-average cost

13%

Low renewable share — below the 25% US mix

2.9M

residential customers served

Market Overview

Residential Revenue

$4.2B

Commercial Revenue

$3.1B

Residential Sales

22.9M MWh

Residential Customers

2.9M

Residential Price History

Wisconsin residential average revenue per kWh moved from 14.07¢/kWh in 2016 to 18.16¢/kWh in 2025 (29.1% over the window).

Wisconsin residential avg
18.16¢/kWh 29.1% since 2016
2016 → 2025
13¢14¢15¢16¢17¢18¢19¢ 2016201720182019202020212022202320242025 Wisconsin residential, 2016: 14.1¢Wisconsin residential, 2017: 14.4¢Wisconsin residential, 2018: 14¢Wisconsin residential, 2019: 14.2¢Wisconsin residential, 2020: 14.3¢Wisconsin residential, 2021: 14.5¢Wisconsin residential, 2022: 15.6¢Wisconsin residential, 2023: 16.9¢Wisconsin residential, 2024: 17.2¢Wisconsin residential, 2025: 18.2¢ 18.2¢
  • Wisconsin residential: 2016, 14.1¢
  • Wisconsin residential: 2017, 14.4¢
  • Wisconsin residential: 2018, 14¢
  • Wisconsin residential: 2019, 14.2¢
  • Wisconsin residential: 2020, 14.3¢
  • Wisconsin residential: 2021, 14.5¢
  • Wisconsin residential: 2022, 15.6¢
  • Wisconsin residential: 2023, 16.9¢
  • Wisconsin residential: 2024, 17.2¢
  • Wisconsin residential: 2025, 18.2¢
Wisconsin residential average revenue per kilowatt-hour, 2016 to 2025. EIA annual-frequency retail-sales. Focus or tap a point for the exact year and value.

Source: U.S. Energy Information Administration, retail-sales API · annual frequency. Wisconsin full trend →

Wisconsin Average Price by Sector and Year (¢/kWh)

The chart above tracks households only. In 2025, Wisconsin households paid 18.16¢/kWh while businesses paid 13.06¢/kWh, a 39.1% residential premium, a wider household-versus-business gap than most states. Every year EIA has published is below, so a single year can be read across all three sectors rather than assembled from three separate EIA queries.

Wisconsin average revenue per kilowatt-hour by sector, 2016 to 2025, in cents per kilowatt-hour. Source: U.S. Energy Information Administration annual retail-sales series.
Year Residential Commercial Industrial
2025 18.16¢/kWh 13.06¢/kWh 8.92¢/kWh
2024 17.18¢/kWh 12.63¢/kWh 8.54¢/kWh
2023 16.88¢/kWh 12.76¢/kWh 8.68¢/kWh
2022 15.62¢/kWh 11.85¢/kWh 8.49¢/kWh
2021 14.52¢/kWh 10.95¢/kWh 7.63¢/kWh
2020 14.32¢/kWh 10.75¢/kWh 7.29¢/kWh
2019 14.18¢/kWh 10.72¢/kWh 7.31¢/kWh
2018 14.02¢/kWh 10.67¢/kWh 7.33¢/kWh
2017 14.35¢/kWh 10.87¢/kWh 7.49¢/kWh
2016 14.07¢/kWh 10.77¢/kWh 7.49¢/kWh

Average revenue per kilowatt-hour, U.S. Energy Information Administration annual-frequency retail-sales series. Revenue per kWh is what customers in each sector actually paid on average, not an advertised tariff rate. Years with no EIA figure for a sector show —.

Who generates Wisconsin's electricity

Wisconsin has 603 operable generating units on EIA's inventory totalling 18,328 MW of net summer capacity. The largest single plant is Elm Road Generating Station , a conventional steam coal station operated by Wisconsin Electric Power Co , rated 1,271 MW.

The grid here is run by Midcontinent Independent Transmission System Operator, Inc., the balancing authority that keeps supply and demand matched across the state.

Showing the 16 largest of 270 operable plants in Wisconsin by net summer capacity.

Largest power plants in Wisconsin by net summer capacity
Plant Operator Technology County MW
Elm Road Generating Station Wisconsin Electric Power Co Conventional Steam Coal 1,271
Port Washington Generating Station Wisconsin Electric Power Co Natural Gas Fired Combined Cycle 1,237
Point Beach Nuclear Plant NextEra Energy Point Beach LLC Nuclear 1,205
Columbia (WI) Wisconsin Power & Light Co Conventional Steam Coal 1,128
Weston Wisconsin Public Service Corp Conventional Steam Coal 888
West Riverside Energy Center Wisconsin Power & Light Co Natural Gas Fired Combined Cycle 689
South Oak Creek Wisconsin Electric Power Co Conventional Steam Coal 616
Fox Energy Center Wisconsin Public Service Corp Natural Gas Fired Combined Cycle 578
Riverside Energy Center Wisconsin Power & Light Co Natural Gas Fired Combined Cycle 535
RockGen Energy Center Dairyland Power Coop Natural Gas Fired Combustion Turbine 489
Edgewater Wisconsin Power & Light Co Conventional Steam Coal 402
Alliant Energy Neenah Wisconsin Power & Light Co Natural Gas Fired Combustion Turbine 401
Sheboygan Falls Wisconsin Power & Light Co Natural Gas Fired Combustion Turbine 396
John P Madgett Dairyland Power Coop Conventional Steam Coal 390
Concord Wisconsin Electric Power Co Natural Gas Fired Combustion Turbine 367
Paris (WI) Wisconsin Electric Power Co Natural Gas Fired Combustion Turbine 360
Largest electricity generating companies in Wisconsin by net summer capacity
Operating company Plants Net summer MW
Wisconsin Electric Power Co 45 5,907
Wisconsin Power & Light Co 30 5,264
Wisconsin Public Service Corp 23 2,584
NextEra Energy Point Beach LLC 1 1,205
Dairyland Power Coop 4 962
Northern States Power Co - Minnesota 19 580
Madison Gas & Electric Co 17 520
Manitowoc Public Utilities 2 124
Geronimo Power 1 100
Point Beach Solar 1 100

Operable units only, from EIA's generator inventory as reported for 2026-05. Capacity is net summer rating, which is what a unit can reliably deliver in peak conditions rather than its nameplate figure. Ownership and operatorship can differ; the company shown is the one EIA records as operating the unit.

Energy Generation Mix (2025)

How Wisconsin generates its electricity, from the EIA generation series for 2025 (separate from the 2025 retail-sales price figures above). Renewable sources account for 13.1% of generation.

  • Natural Gas36.0%
  • Coal35.4%
  • Nuclear15.4%
  • Solarrenewable6.7%
  • Hydrorenewable3.3%
  • Windrenewable3.0%
  • Petroleum0.1%
  • Biomassrenewable0.1%

Frequently Asked Questions

How much does electricity cost in Wisconsin?
The statewide residential average revenue per kWh in Wisconsin is 18.16¢/kWh (2025), which is 5% above the national average. Statewide commercial average: 13.06¢/kWh. Statewide industrial average: 8.92¢/kWh.
Where does Wisconsin's residential electricity rate rank nationally?
Among 51 states with a 2025 EIA residential value, Wisconsin ranks 36th when rates are ordered from lowest to highest. Its 18.16¢/kWh rate is lower than 15 other states and higher than 35 states, placing it at the 30th affordability percentile.
How much of Wisconsin's electricity is renewable?
Renewable sources account for 13.1% of Wisconsin's electricity generation (2025). The top source is natural gas at 36.0%.
Are electricity prices going up in Wisconsin?
From 2016 to 2025, the statewide annual residential average in Wisconsin changed from 14.07¢/kWh to 18.16¢/kWh (+29.1%).
What are commercial and industrial electricity rates in Wisconsin?
Statewide average revenue per kWh in Wisconsin is 13.06¢/kWh for the commercial sector and 8.92¢/kWh for the industrial sector (2025).
Which energy sources generate the most electricity in Wisconsin?
Wisconsin's in-state generation is led by natural gas at 36.0% of the mix, followed by coal at 35.4% (2025). These shares describe electricity generated in the state, not a utility-specific customer bill.
Where does RateWatt's Wisconsin electricity data come from?
RateWatt uses U.S. Energy Information Administration data filtered to Wisconsin's reporting code. Annual-frequency sector averages and in-state generation use the latest complete year; the current residential layer uses the latest published month when available. National values appear only as labeled comparisons.

Other states led by natural gas

These grids also report natural gas as their largest generation share in the latest EIA mix — a different peer set from the price neighbors above.

Using Wisconsin's numbers

With renewables still a small share of generation here, the figures above describe a mix that has further to travel than most. Watch what Wisconsin builds when its existing thermal capacity retires, because that is the decision the next decade of rates is made of.

  • Wisconsin sits 5% above the national average, see exactly where it lands among all 50 states. See the rankings
  • Check the multi-year trend before you judge the rate, a low price rising fast can cost more over a decade than a steady one. Wisconsin price trend
  • Compare Wisconsin side by side with the US average and peer states using the tool above, then estimate your own bill from your monthly kWh. Cost calculator

Figures are EIA state averages by sector, computed as revenue divided by sales, so delivery and taxes are inside them but not broken out. Your actual rate depends on your utility, plan, and usage, see our disclaimer.

Read with Wisconsin: understanding electricity rates

Utilities serving Wisconsin

The 66 utilities that reported bundled residential service in Wisconsin to EIA Form 861 (2024), largest first. Entity prices below are Form 861 averages for that release, not the same survey as the 2025 retail-sales statewide average above, and not a household tariff. What an individual household pays depends on which of these serves its address.

Residential utilities reporting in Wisconsin on EIA Form 861 (2024), with average price and customers served
Utility Ownership Customers Avg ¢/kWh
Wisconsin Electric Power Co Investor Owned 1.0M 19.23¢
Wisconsin Power & Light Co Investor Owned 437.2K 16.89¢
Wisconsin Public Service Corp Investor Owned 411.8K 16.23¢
Northern States Power Co Investor Owned 220.6K 15.83¢
Madison Gas & Electric Co Investor Owned 147.5K 20.34¢
Adams-Columbia Electric Coop Cooperative 35.9K 17.63¢
Polk-Burnett Electric Coop Cooperative 20.4K 15.90¢
Barron Electric Coop Cooperative 19.3K 15.72¢
Riverland Energy Cooperative Cooperative 19.0K 16.30¢
Oakdale Electric Coop Cooperative 17.0K 15.87¢
Sun Prairie Utilities Municipal 16.6K 12.13¢
Manitowoc Public Utilities Municipal 16.2K 11.15¢
City of Kaukauna Municipal 14.5K 12.53¢
Scenic Rivers Energy Coop Cooperative 13.6K 15.23¢
Superior Water and Light Co Investor Owned 13.1K 15.44¢

Showing the 15 largest of 66 reporting utilities. The 5 serving 100.0K+ residential customers link to a full profile. Presence in EIA Form 861 is not evidence that a utility is available at a given address or that a customer may choose it.

Source: U.S. Energy Information Administration, Electricity (Retail Sales and State Electricity Profiles). See our methodology for details. Retrieved and formatted by RateWatt

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the U.S. Energy Information Administration (EIA). Consult a qualified professional before making decisions based on this data.

Every figure on RateWatt is rendered directly from official U.S. Energy Information Administration (EIA) data, no number is typed in by an editor. Statewide prices use the EIA retail-sales annual series (2025). Generation mix uses a separate EIA generation series (2025). Utility rows use Form EIA-861 (2024) and are not averaged into the statewide retail-sales figure. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2025.