Rate comparison

How this price compares

Ranked by price against the 66 utilities reporting residential rates in Wisconsin, Wisconsin Power & Light Co comes 61st of 66. The state's range runs from City of Marshfield - (WI) at 10.07¢ to Madison Gas & Electric Co at 20.34¢, so where a household sits inside Wisconsin depends far more on which utility serves it than on the statewide average alone.

Against the 11 other investor owned utilities reporting in Wisconsin, whose customer-weighted average is 18.15¢, Wisconsin Power & Light Co is close to its own ownership class within the state (-6.9%).

State price distribution

Territory and usage

Scale and consumption

Wisconsin Power & Light Co reported 437.2K residential customers, ranking 2nd of 66 utilities in Wisconsin by customers served and covering 16.4% of the state's reported residential customers.

Dividing reported residential sales by customers served gives about 8,076 kWh per customer per year - +4.0% against the Wisconsin median of 7,764 kWh , implying a typical annual bill near $1,364.

State peers

Every utility reporting in Wisconsin

All 66 utilities reporting bundled residential service in Wisconsin, largest first, with Wisconsin Power & Light Co marked. The named companies either side of it are the ones a household in this state might otherwise be served by.

For generation mix and price history statewide, see electricity rates in Wisconsin.

Ownership class peers

Investor Owned utilities with similar residential prices

Beyond Wisconsin, these indexable investor owned utilities report the closest residential averages to Wisconsin Power & Light Co in the same Form 861 release. Peer sets differ by ownership class and price, not a shared national list.

FAQ

Common questions about Wisconsin Power & Light Co rates

How much does Wisconsin Power & Light Co charge per kWh?

Wisconsin Power & Light Co reported an average residential price of 16.89¢ per kWh across its bundled residential customers in the 2024 EIA Form 861 release. That is an annual average across all its residential customers, not a rate schedule, so an individual bill depends on the tariff, usage pattern and season.

Is Wisconsin Power & Light Co expensive compared with the rest of Wisconsin?

Its average residential price is close to the Wisconsin customer-weighted average of 17.37¢ per kWh, a difference of -2.7%. The state figure is weighted by customers across the 66 utilities reporting residential service in Wisconsin.

What is the average electricity bill for Wisconsin Power & Light Co customers?

Dividing reported residential sales by residential customers gives about 8,076 kWh per customer per year. At the reported average price that implies roughly $1,364 a year, or about $114 a month. This is RateWatt's arithmetic on two EIA columns, not a figure EIA publishes.

Who owns Wisconsin Power & Light Co?

EIA classifies Wisconsin Power & Light Co as Investor Owned, a shareholder-owned company whose retail rates are set through a state regulatory commission. Nationally, the customer-weighted average across Investor Owned utilities was 18.37¢ per kWh in the 2024 Form 861 release.

Limitations

What this page does and does not tell you

• An average across bundled residential customers for the year, revenue divided by sales, not a rate schedule.
• Form 861 presence is not evidence of availability at an address or of customer choice.

See our methodology and comparing utility costs across states .

Source: U.S. Energy Information Administration (EIA), Form 861 annual electric power industry report, 2024 release. Retrieved and formatted by RateWatt.