Wisconsin · Investor Owned

Wisconsin Electric Power Co Electricity Rates

Average residential price, customers served and derived annual usage from EIA Form 861, 2024 release.

19.23¢
Avg residential price / kWh
1.0M
Residential customers
+10.7%
vs Wisconsin average
$1,443
Implied avg annual bill

Wisconsin Electric Power Co charged an average of 19.23¢ per kWh to residential customers in 2024 - above the Wisconsin average and above the US average.

Wisconsin Electric Power Co is investor owned - a shareholder-owned company whose retail rates are set through a state regulatory commission. Its reported average residential price is above the Wisconsin customer-weighted average (+10.7%). Its customers used below the national residential norm at about 7,500 kWh a year each.

How this price compares

Ranked by price against the 66 utilities reporting residential rates in Wisconsin, Wisconsin Electric Power Co comes 65th of 66. The state's range runs from City of Marshfield - (WI) at 10.07¢ to Madison Gas & Electric Co at 20.34¢, so where a household sits inside Wisconsin depends far more on which utility serves it than on the statewide average alone.

Against the 11 other investor owned utilities reporting in Wisconsin, which averaged 15.78¢, Wisconsin Electric Power Co is above its own ownership class within the state (+21.9%).

All figures come from the 2024 release, so no comparison mixes vintages. The state figure is customer-weighted across 66 reporting utilities.

Where Wisconsin Electric Power Co sits among Wisconsin utilities

2024 average residential price across the 66 utilities reporting a rate in Wisconsin

19.23¢/kWh 2nd affordability percentile More affordable than 2% of 65 other utilities

Wisconsin Electric Power Co

average residential price, equal-width bands

Each bar spans 2¢/kWh. Taller bars contain more utilities; the dashed marker locates this utility. Hover, focus or tap a bar for its exact count and share.

Source EIA Form 861 · 2024

Wisconsin Electric Power Co average residential price against three benchmarks, 2024
BenchmarkPrice / kWhDifference
Wisconsin Electric Power Co 19.23¢ -
Wisconsin (customer-weighted, 66 utilities) 17.37¢ +10.7%
United States average 16.48¢ +16.7%
Investor Owned utilities nationally (183) 17.36¢ +10.8%

Rate against consumption: Wisconsin utilities

Each dot is one of the 66 Wisconsin utilities reporting both a residential price and residential sales in 2024, placed by its rank percentile within that group rather than its raw value, so one very large utility cannot flatten the rest. Bubble size follows customers served, rank-scaled so a utility with millions of customers cannot swamp the rest. Wisconsin Electric Power Co is highlighted. In Wisconsin the cheapest rate belongs to City of Marshfield - (WI) (10.07¢) while the smallest implied annual bill belongs to Manitowoc Public Utilities ($743) - a household's bill is price multiplied by consumption, so the two rankings are different lists. 2×2 strategic matrix plotting 66 entities by Price rank percentile (100 = most expensive in state) (X) and Consumption rank percentile (100 = heaviest use) (Y), with a crosshair dividing the plot into four quadrants. Costly rate, heavy useCheaper rate, heavy useCostly rate, light useCheaper rate, light use -50050100150 -50050100150 Price rank percentile (100 = most expensive in state) Consumption rank percentile (100 = heaviest use)
Each dot is one of the 66 Wisconsin utilities reporting both a residential price and residential sales in 2024, placed by its rank percentile within that group rather than its raw value, so one very large utility cannot flatten the rest. Bubble size follows customers served, rank-scaled so a utility with millions of customers cannot swamp the rest. Wisconsin Electric Power Co is highlighted. In Wisconsin the cheapest rate belongs to City of Marshfield - (WI) (10.07¢) while the smallest implied annual bill belongs to Manitowoc Public Utilities ($743) - a household's bill is price multiplied by consumption, so the two rankings are different lists.

Scale and consumption

Wisconsin Electric Power Co reported 1.0M residential customers, ranking 1st of 66 utilities in Wisconsin by customers served and covering 39.2% of the state's reported residential customers.

Dividing reported residential sales by customers served gives about 7,500 kWh per customer per year - below the national residential norm, implying a typical annual bill near $1,443.

Within Wisconsin the median reporting utility sells about 7,764 kWh per customer, so Wisconsin Electric Power Co customers use -3.4% against their own state's middle. Consumption close to the state middle means bills here track the price ranking fairly directly.

Every utility reporting in Wisconsin

All 66 utilities reporting bundled residential service in Wisconsin, largest first, with Wisconsin Electric Power Co marked. The named companies either side of it are the ones a household in this state might otherwise be served by.

Residential utilities in Wisconsin, 2024, ranked by customers served
Utility Ownership Customers Avg ¢/kWh
Wisconsin Electric Power Co (this page) Investor Owned 1.0M 19.23¢
Wisconsin Power & Light Co Investor Owned 437.2K 16.89¢
Wisconsin Public Service Corp Investor Owned 411.8K 16.23¢
Northern States Power Co Investor Owned 220.6K 15.83¢
Madison Gas & Electric Co Investor Owned 147.5K 20.34¢
Adams-Columbia Electric Coop Cooperative 35.9K 17.63¢
Polk-Burnett Electric Coop Cooperative 20.4K 15.90¢
Barron Electric Coop Cooperative 19.3K 15.72¢
Riverland Energy Cooperative Cooperative 19.0K 16.30¢
Oakdale Electric Coop Cooperative 17.0K 15.87¢
Sun Prairie Utilities Municipal 16.6K 12.13¢
Manitowoc Public Utilities Municipal 16.2K 11.15¢
City of Kaukauna Municipal 14.5K 12.53¢
Scenic Rivers Energy Coop Cooperative 13.6K 15.23¢
Superior Water and Light Co Investor Owned 13.1K 15.44¢
Northwestern Wisconsin Elec Co Investor Owned 13.0K 13.84¢
Wisconsin Rapids W W & L Comm Municipal 12.4K 13.37¢
City of Marshfield - (WI) Municipal 11.9K 10.07¢
Dahlberg Light & Power Co Investor Owned 10.9K 12.62¢
Oconomowoc Utilities Municipal 10.0K 13.75¢
Dunn County Electric Coop Cooperative 9.5K 15.45¢
City of Menasha - (WI) Municipal 8.6K 12.42¢
City of Stoughton - (WI) Municipal 8.4K 12.60¢
City of Sturgeon Bay - (WI) Municipal 7.8K 12.47¢
City of Plymouth - (WI) Municipal 7.4K 11.80¢
Rock Energy Cooperative Cooperative 7.3K 14.47¢
Hartford Electric Municipal 7.0K 11.71¢
City of River Falls Municipal 6.7K 13.28¢
Village of Waunakee - (WI) Municipal 6.7K 11.70¢
Cedarburg Light & Water Comm Municipal 6.1K 12.70¢
Two Rivers Water & Light Municipal 5.6K 12.71¢
East Central Energy Cooperative 5.2K 16.65¢
North Central Power Co Inc Investor Owned 5.0K 15.73¢
City of New Richmond Municipal 5.0K 11.60¢
Shawano Municipal Utilities Municipal 4.9K 12.65¢
Reedsburg Utility Comm Municipal 4.8K 12.08¢
Lake Mills Light & Water Municipal 4.1K 13.86¢
Waupun Utilities Municipal 4.0K 11.84¢
City of Evansville Municipal 3.8K 15.83¢
Village of Mt. Horeb - (WI) Municipal 3.7K 12.24¢
Jefferson Utilities Municipal 3.7K 11.87¢
New London Electric&Water Util Municipal 3.5K 12.29¢
Slinger Utilities Municipal 2.6K 12.07¢
City of Columbus - (WI) Municipal 2.5K 12.34¢
City of Richland Center - (WI) Municipal 2.4K 11.93¢
City of Black River Falls Municipal 2.3K 14.33¢
City of New Holstein - (WI) Municipal 2.3K 13.33¢
Pioneer Power and Light Co Investor Owned 2.0K 17.13¢
Village of Prairie Du Sac - (WI) Municipal 1.9K 11.32¢
Algoma Utility Comm Municipal 1.7K 13.02¢
Waterloo Light & Water Comm Municipal 1.6K 13.92¢
Brodhead Water & Lighting Comm Municipal 1.5K 13.21¢
City of Lodi - (WI) Municipal 1.5K 13.29¢
City of Boscobel - (WI) Municipal 1.4K 10.65¢
Florence Utility Comm Municipal 1.4K 15.54¢
Oconto Falls Water & Light Comm Municipal 1.4K 13.67¢
Hustisford Utilities Municipal 1.3K 13.82¢
Village of New Glarus - (WI) Municipal 1.1K 13.47¢
City of Eagle River - (WI) Municipal 1.1K 14.49¢
City of Westby Municipal 1.1K 11.51¢
City of Cuba City Municipal 985 11.41¢
Juneau Utility Comm Municipal 970 11.69¢
Village of Muscoda - (WI) Municipal 938 10.92¢
Whitehall Electric Utility Municipal 778 12.30¢
Westfield Electric Company Investor Owned 622 17.94¢
Consolidated Water Power Co Investor Owned 70 11.54¢

For generation mix and price history statewide, see electricity rates in Wisconsin.

Common questions about Wisconsin Electric Power Co rates

How much does Wisconsin Electric Power Co charge per kWh?
Wisconsin Electric Power Co reported an average residential price of 19.23¢ per kWh across its bundled residential customers in the 2024 EIA Form 861 release. That is an annual average across all its residential customers, not a rate schedule, so an individual bill depends on the tariff, usage pattern and season.
Is Wisconsin Electric Power Co expensive compared with the rest of Wisconsin?
Its average residential price is above the Wisconsin customer-weighted average of 17.37¢ per kWh, a difference of +10.7%. The state figure is weighted by customers across the 66 utilities reporting residential service in Wisconsin.
What is the average electricity bill for Wisconsin Electric Power Co customers?
Dividing reported residential sales by residential customers gives about 7,500 kWh per customer per year. At the reported average price that implies roughly $1,443 a year, or about $120 a month. This is RateWatt's arithmetic on two EIA columns, not a figure EIA publishes.
Who owns Wisconsin Electric Power Co?
EIA classifies Wisconsin Electric Power Co as Investor Owned, a shareholder-owned company whose retail rates are set through a state regulatory commission. Nationally, Investor Owned utilities averaged 17.36¢ per kWh in the 2024 release.

What this page does and does not tell you

  • An average across bundled residential customers for the year, revenue divided by sales, not a rate schedule.
  • Form 861 presence is not evidence of availability at an address or of customer choice.

See our methodology, why energy prices vary and understanding rate structures.

Source: U.S. Energy Information Administration (EIA), Form 861 annual electric power industry report, 2024 release. Retrieved and formatted by RateWatt.

Disclaimer: This information is provided for informational purposes only and does not constitute professional or financial advice. Data is sourced from the U.S. Energy Information Administration (EIA). Rates change and averages do not describe any individual account. Consult your utility or a qualified professional before making decisions based on this data.

Every figure on RateWatt is rendered directly from official U.S. Energy Information Administration (EIA) data, no number is typed in by an editor. Average price, customers and sales are reported by EIA Form 861 (2024). Per-customer annual usage, the implied annual bill, the customer-weighted state average and every percentage difference are RateWatt's arithmetic on those reported columns. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2025.