Wisconsin · Investor Owned · investor

Wisconsin Electric Power Co Electricity Rates

Average residential price, customers served and derived annual usage from EIA Form 861, 2024 release.

19.23¢
Avg residential price / kWh
1.0M
Residential customers
+10.7%
vs Wisconsin average
$1,443
Implied avg annual bill

Among 194 utilities with 100,000 or more residential customers, Wisconsin Electric Power Co ranks #30 by average cents per kWh and #27 by residential customers. Wisconsin Electric Power Co charged an average of 19.23¢ per kWh to residential customers in 2024 - above the Wisconsin average and above the Form 861 US customer-weighted average.

San Diego Gas & Electric Co ranks #1 of 194 by average residential cents per kWh (43.63¢, 307,982 customers, customers rank #90). Florida Power & Light Co ranks #1 of 194 by residential customers (5,236,277 customers at 13.71¢, price rank #122). The highest average rate is not the largest customer count. Wisconsin Electric Power Co is investor owned - a shareholder-owned company whose retail rates are set through a state regulatory commission. Its reported average residential price is above the Wisconsin customer-weighted average (+10.7%). Its customers used below the national residential norm at about 7,500 kWh a year each.

  • San Diego Gas & Electric Co 43.63¢ · customers rank #90
  • Florida Power & Light Co 5,236,277 customers · price rank #122

Highest average rate is not the most customers

Residential customers for the average-rate #1 and customers #1 utilities among 194 with 100,000 or more residential customers

residential customers
  • FL size
    5,236,277
  • CA rate
    307,982

What this shows San Diego Gas & Electric Co ranks #1 of 194 by average residential cents per kWh (43.63¢, 307,982 customers, customers rank #90). Florida Power & Light Co ranks #1 of 194 by residential customers (5,236,277 customers at 13.71¢, price rank #122). The highest average rate is not the largest customer count.

Source EIA Form 861 residential survey, latest release. Average cents per kWh and customer counts from the same rows; no tariff or bill is implied. As of 2024

EIA Form 861 utility filing desk

Release WI-2024 · Wisconsin Electric Power Co ABOVE STATE

Wisconsin Electric Power Co · Form 861 2024 · ABOVE STATE

  • RATE 19.23¢/kWh
  • RANK #65/66
  • VS-ST +10.7%
  • VS-US +12.4%
  • CUST 1.0M
  • BILL $1,443
  • OWN IOU
  • PHOTO MI 0.06¢
  • BOOK 27/194

Nearest Form 861 price peer: Great Lakes Energy Coop (MI) (-0.06¢ gap)

EIA Form 861 residential filing stamps for this utility record. Read with this utility → · Wisconsin rates

Wisconsin Electric Power Co in the Form 861 price neighbourhood

Average residential ¢/kWh among this utility and nearest indexable peers

¢/kWh
  • IN
    19
  • MI
    19
  • MI
    19
  • this util
    19
  • OH
    19

What this shows Wisconsin Electric Power Co reports 19.23¢/kWh, corpus customer-rank 27 of 194.

Source EIA Form 861 residential survey As of 2024
F11/100

RateWatt cost context

How Wisconsin Electric Power Co compares on reported cost context

A weighted comparison, not a tariff quote, reliability grade, service-quality score, or recommendation. Lower price and lower implied annual bill score better against reporting utilities in Wisconsin; the state generation context is shown separately.

Price against state peers
2/100

19.23¢/kWh · median 13.24¢/kWh

Implied annual bill against state peers
9/100

$1,443/yr · median $981/yr

State renewable generation context
38/100

13.1% · median 22.8%

Weights: 50% price, 30% implied annual bill, 20% state renewable-generation context. Unreported inputs are excluded and the remaining weights are redistributed. Price and bill use EIA Form 861 (2024); generation context uses EIA state generation data (2025) and is not attributed to this provider.

Rate comparison

How this price compares

Ranked by price against the 66 utilities reporting residential rates in Wisconsin, Wisconsin Electric Power Co comes 65th of 66. The state's range runs from City of Marshfield - (WI) at 10.07¢ to Madison Gas & Electric Co at 20.34¢, so where a household sits inside Wisconsin depends far more on which utility serves it than on the statewide average alone.

Against the 11 other investor owned utilities reporting in Wisconsin, whose customer-weighted average is 16.81¢, Wisconsin Electric Power Co is above its own ownership class within the state (+14.4%).

State price distribution

Where Wisconsin Electric Power Co sits among Wisconsin utilities

2024 average residential price across the 66 utilities reporting a rate in Wisconsin

19.23¢/kWh 2nd affordability percentile More affordable than 2% of 65 other utilities

Wisconsin Electric Power Co

average residential price, equal-width bands

Each bar spans 2¢/kWh. Taller bars contain more utilities; the dashed marker locates this utility. Hover, focus or tap a bar for its exact count and share.

Source EIA Form 861 · 2024

Wisconsin Electric Power Co average residential price against three benchmarks, 2024
BenchmarkPrice / kWhDifference
Wisconsin Electric Power Co 19.23¢ -
Wisconsin (customer-weighted, 66 utilities) 17.37¢ +10.7%
US Form 861 customer-weighted average (1.5K utilities) 17.11¢ +12.4%
Investor Owned customer-weighted US avg (183 utilities) 18.37¢ +4.7%

Rate against consumption: Wisconsin utilities

Each dot is one of the 66 Wisconsin utilities reporting both a residential price and residential sales in 2024, placed by its rank percentile within that group rather than its raw value, so one very large utility cannot flatten the rest. Bubble size follows customers served, rank-scaled so a utility with millions of customers cannot swamp the rest. Wisconsin Electric Power Co is highlighted. In Wisconsin the cheapest rate belongs to City of Marshfield - (WI) (10.07¢) while the smallest implied annual bill belongs to Manitowoc Public Utilities ($743) - a household's bill is price multiplied by consumption, so the two rankings are different lists. 2×2 strategic matrix plotting 66 entities by Price rank percentile (100 = most expensive in state) (X) and Consumption rank percentile (100 = heaviest use) (Y), with a crosshair dividing the plot into four quadrants. Costly rate, heavy useCheaper rate, heavy useCostly rate, light useCheaper rate, light use 050100150 050100150 Price rank percentile (100 = most expensive in state) Consumption rank percentile (100 = heaviest use)
Each dot is one of the 66 Wisconsin utilities reporting both a residential price and residential sales in 2024, placed by its rank percentile within that group rather than its raw value, so one very large utility cannot flatten the rest. Bubble size follows customers served, rank-scaled so a utility with millions of customers cannot swamp the rest. Wisconsin Electric Power Co is highlighted. In Wisconsin the cheapest rate belongs to City of Marshfield - (WI) (10.07¢) while the smallest implied annual bill belongs to Manitowoc Public Utilities ($743) - a household's bill is price multiplied by consumption, so the two rankings are different lists.

Territory and usage

Scale and consumption

Wisconsin Electric Power Co reported 1.0M residential customers, ranking 1st of 66 utilities in Wisconsin by customers served and covering 39.2% of the state's reported residential customers.

Dividing reported residential sales by customers served gives about 7,500 kWh per customer per year - -3.4% against the Wisconsin median of 7,764 kWh , implying a typical annual bill near $1,443.

State peers

Every utility reporting in Wisconsin

All 66 utilities reporting bundled residential service in Wisconsin, largest first, with Wisconsin Electric Power Co marked. The named companies either side of it are the ones a household in this state might otherwise be served by.

Residential utilities in Wisconsin, 2024, ranked by customers served
Utility Ownership Customers Avg ¢/kWh
Wisconsin Electric Power Co (this page) Investor Owned 1.0M 19.23¢
Wisconsin Power & Light Co Investor Owned 437.2K 16.89¢
Wisconsin Public Service Corp Investor Owned 411.8K 16.23¢
Northern States Power Co Investor Owned 220.6K 15.83¢
Madison Gas & Electric Co Investor Owned 147.5K 20.34¢
Adams-Columbia Electric Coop Cooperative 35.9K 17.63¢
Polk-Burnett Electric Coop Cooperative 20.4K 15.90¢
Barron Electric Coop Cooperative 19.3K 15.72¢
Riverland Energy Cooperative Cooperative 19.0K 16.30¢
Oakdale Electric Coop Cooperative 17.0K 15.87¢
Sun Prairie Utilities Municipal 16.6K 12.13¢
Manitowoc Public Utilities Municipal 16.2K 11.15¢
City of Kaukauna Municipal 14.5K 12.53¢
Scenic Rivers Energy Coop Cooperative 13.6K 15.23¢
Superior Water and Light Co Investor Owned 13.1K 15.44¢
Northwestern Wisconsin Elec Co Investor Owned 13.0K 13.84¢
Wisconsin Rapids W W & L Comm Municipal 12.4K 13.37¢
City of Marshfield - (WI) Municipal 11.9K 10.07¢
Dahlberg Light & Power Co Investor Owned 10.9K 12.62¢
Oconomowoc Utilities Municipal 10.0K 13.75¢
Dunn County Electric Coop Cooperative 9.5K 15.45¢
City of Menasha - (WI) Municipal 8.6K 12.42¢
City of Stoughton - (WI) Municipal 8.4K 12.60¢
City of Sturgeon Bay - (WI) Municipal 7.8K 12.47¢
City of Plymouth - (WI) Municipal 7.4K 11.80¢
Rock Energy Cooperative Cooperative 7.3K 14.47¢
Hartford Electric Municipal 7.0K 11.71¢
City of River Falls Municipal 6.7K 13.28¢
Village of Waunakee - (WI) Municipal 6.7K 11.70¢
Cedarburg Light & Water Comm Municipal 6.1K 12.70¢
Two Rivers Water & Light Municipal 5.6K 12.71¢
East Central Energy Cooperative 5.2K 16.65¢
North Central Power Co Inc Investor Owned 5.0K 15.73¢
City of New Richmond Municipal 5.0K 11.60¢
Shawano Municipal Utilities Municipal 4.9K 12.65¢
Reedsburg Utility Comm Municipal 4.8K 12.08¢
Lake Mills Light & Water Municipal 4.1K 13.86¢
Waupun Utilities Municipal 4.0K 11.84¢
City of Evansville Municipal 3.8K 15.83¢
Village of Mt. Horeb - (WI) Municipal 3.7K 12.24¢
Jefferson Utilities Municipal 3.7K 11.87¢
New London Electric&Water Util Municipal 3.5K 12.29¢
Slinger Utilities Municipal 2.6K 12.07¢
City of Columbus - (WI) Municipal 2.5K 12.34¢
City of Richland Center - (WI) Municipal 2.4K 11.93¢
City of Black River Falls Municipal 2.3K 14.33¢
City of New Holstein - (WI) Municipal 2.3K 13.33¢
Pioneer Power and Light Co Investor Owned 2.0K 17.13¢
Village of Prairie Du Sac - (WI) Municipal 1.9K 11.32¢
Algoma Utility Comm Municipal 1.7K 13.02¢
Waterloo Light & Water Comm Municipal 1.6K 13.92¢
Brodhead Water & Lighting Comm Municipal 1.5K 13.21¢
City of Lodi - (WI) Municipal 1.5K 13.29¢
City of Boscobel - (WI) Municipal 1.4K 10.65¢
Florence Utility Comm Municipal 1.4K 15.54¢
Oconto Falls Water & Light Comm Municipal 1.4K 13.67¢
Hustisford Utilities Municipal 1.3K 13.82¢
Village of New Glarus - (WI) Municipal 1.1K 13.47¢
City of Eagle River - (WI) Municipal 1.1K 14.49¢
City of Westby Municipal 1.1K 11.51¢
City of Cuba City Municipal 985 11.41¢
Juneau Utility Comm Municipal 970 11.69¢
Village of Muscoda - (WI) Municipal 938 10.92¢
Whitehall Electric Utility Municipal 778 12.30¢
Westfield Electric Company Investor Owned 622 17.94¢
Consolidated Water Power Co Investor Owned 70 11.54¢

For generation mix and price history statewide, see electricity rates in Wisconsin.

Ownership class peers

Investor Owned utilities with similar residential prices

Beyond Wisconsin, these indexable investor owned utilities report the closest residential averages to Wisconsin Electric Power Co in the same Form 861 release. Peer sets differ by ownership class and price, not a shared national list.

Same-ownership utilities outside Wisconsin nearest in residential price
Utility State Customers Avg ¢/kWh
Ohio Power Co Ohio 550.8K 19.33¢
Consumers Energy Co - (MI) Michigan 1.7M 19.11¢
Northern Indiana Pub Serv Co Indiana 430.6K 19.09¢
Rochester Gas & Electric Corp New York 294.1K 18.76¢
Potomac Electric Power Co Maryland 485.5K 20.08¢

FAQ

Common questions about Wisconsin Electric Power Co rates

How much does Wisconsin Electric Power Co charge per kWh?
Wisconsin Electric Power Co reported an average residential price of 19.23¢ per kWh across its bundled residential customers in the 2024 EIA Form 861 release. That is an annual average across all its residential customers, not a rate schedule, so an individual bill depends on the tariff, usage pattern and season.
Is Wisconsin Electric Power Co expensive compared with the rest of Wisconsin?
Its average residential price is above the Wisconsin customer-weighted average of 17.37¢ per kWh, a difference of +10.7%. The state figure is weighted by customers across the 66 utilities reporting residential service in Wisconsin.
What is the average electricity bill for Wisconsin Electric Power Co customers?
Dividing reported residential sales by residential customers gives about 7,500 kWh per customer per year. At the reported average price that implies roughly $1,443 a year, or about $120 a month. This is RateWatt's arithmetic on two EIA columns, not a figure EIA publishes.
Who owns Wisconsin Electric Power Co?
EIA classifies Wisconsin Electric Power Co as Investor Owned, a shareholder-owned company whose retail rates are set through a state regulatory commission. Nationally, the customer-weighted average across Investor Owned utilities was 18.37¢ per kWh in the 2024 Form 861 release.

Limitations

What this page does and does not tell you

  • An average across bundled residential customers for the year, revenue divided by sales, not a rate schedule.
  • Form 861 presence is not evidence of availability at an address or of customer choice.

See our methodology and comparing utility costs across states .

Source: U.S. Energy Information Administration (EIA), Form 861 annual electric power industry report, 2024 release. Retrieved and formatted by RateWatt.

Disclaimer: This information is provided for informational purposes only and does not constitute professional or financial advice. Data is sourced from the U.S. Energy Information Administration (EIA). Rates change and averages do not describe any individual account. Consult your utility or a qualified professional before making decisions based on this data.

Every figure on RateWatt is rendered directly from official U.S. Energy Information Administration (EIA) data, no number is typed in by an editor. Average price, customers and sales are reported by EIA Form 861 (2024). Per-customer annual usage, the implied annual bill, the customer-weighted state average, the Form 861 US customer-weighted average, the ownership-class customer-weighted average, and every percentage difference are RateWatt's arithmetic on those reported columns, never the separate EIA retail-sales statewide series. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2025.