Rate comparison

Competitive price placement

Ranked by price against the 145 utilities reporting residential rates in Texas, Value Based Brands LLC comes 128th of 145. The state's range runs from Southern Federal Power, LLC at 7.91¢ to Rhythm Ops LLC at 24.62¢, so where a household sits inside Texas depends far more on which utility serves it than on the statewide average alone.

Against the 56 other retail power marketer utilities reporting in Texas, whose customer-weighted average is 16.81¢, Value Based Brands LLC is close to its own ownership class within the state (+0.2%).

Where this supplier sits on price

Territory and usage

Scale and consumption

Value Based Brands LLC reported 221.2K residential customers, ranking 17th of 145 utilities in Texas by customers served and covering 1.8% of the state's reported residential customers.

Dividing reported residential sales by customers served gives about 14,372 kWh per customer per year - +7.1% against the Texas median of 13,418 kWh , implying a typical annual bill near $2,421.

State peers

Residential reporters in Texas (wires and marketers)

All 145 utilities reporting bundled residential service in Texas, largest first, with Value Based Brands LLC marked. The named companies either side of it are the ones a household in this state might otherwise be served by.

For generation mix and price history statewide, see electricity rates in Texas.

FAQ

Common questions about Value Based Brands LLC retail price

How much does Value Based Brands LLC charge per kWh?

Value Based Brands LLC reported an average residential price of 16.85¢ per kWh across its bundled residential customers in the 2024 EIA Form 861 release. That is an annual average across all its residential customers, not a rate schedule, so an individual bill depends on the tariff, usage pattern and season.

Is Value Based Brands LLC expensive compared with the rest of Texas?

Its average residential price is above the Texas customer-weighted average of 15.05¢ per kWh, a difference of +11.9%. The state figure is weighted by customers across the 145 utilities reporting residential service in Texas.

What is the average electricity bill for Value Based Brands LLC customers?

Dividing reported residential sales by residential customers gives about 14,372 kWh per customer per year. At the reported average price that implies roughly $2,421 a year, or about $202 a month. This is RateWatt's arithmetic on two EIA columns, not a figure EIA publishes.

Who owns Value Based Brands LLC?

EIA classifies Value Based Brands LLC as Retail Power Marketer, a competitive supplier selling energy to customers in a retail-choice market. Nationally, the customer-weighted average across Retail Power Marketer utilities was 16.81¢ per kWh in the 2024 Form 861 release.

Limitations

What this page does and does not tell you

• An average across bundled residential customers for the year, revenue divided by sales, not a rate schedule.
• Form 861 presence is not evidence of availability at an address or of customer choice.

See our methodology and understanding electricity rates .

Source: U.S. Energy Information Administration (EIA), Form 861 annual electric power industry report, 2024 release. Retrieved and formatted by RateWatt.